Exploring the Intersection of Gen AI and Gen Z Trends at the BW Businessworld Marketing Whitebook Summit
The 18th edition of the BW Businessworld Marketing Whitebook Summit is set to take place on November 30, 2023, in New Delhi and on December 8, 2023, in Mumbai. This highly anticipated event brings together senior delegates, including business leaders, senior marketers, and decision-makers, to explore the intersection of Gen AI and Gen Z trends. Under the theme of '#iammarketer: From Gen Ai to Gen Z,' the summit will delve into how expectations from brands and businesses are evolving in the digital era. Get ready for a thought-provoking and insightful summit that promises to shape the future of marketing strategies.
CEO Session: AI as a Force for Change for Business Community
Explore how top executives are leveraging artificial intelligence (AI) to drive business growth and connect with consumers.
In the CEO Session on 'AI as a Force for Change for Business Community,' industry leaders will delve into the transformative power of artificial intelligence (AI) in driving business growth and establishing meaningful connections with consumers.
Join Salil Kapoor, the CEO of Hindware Home Innovation, and Sanjay Bhutani, Managing Director for India & SAARC at Bausch & Lomb India, as they share their insights and experiences on utilizing AI to navigate the ever-evolving business landscape.
The Great MWB Debate: The Long Game vs. Short-term Results
Engage in a thought-provoking debate on whether marketing leaders can afford to prioritize long-term gains over short-term compromises.
Prepare for 'The Great MWB Debate' as marketing leaders discuss the strategic decisions they face in the dynamic business environment. Dive into the topic of 'The Long Game: Marketing's Luxury to Forego Short-term Results for Long-term Gains'.
Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights at Godrej & Boyce, and Neelima Burra, Chief Strategy & Transformation Officer at Luminous Power Technology, will argue against sacrificing short-term gains. On the affirmative side, Deba Ghoshal, Vice President and Head of Marketing at Voltas, and Siddhartha Butalia, Chief Marketing Officer of Air India Express, will advocate for the luxury of playing the long game.
Leadership Session: Managing Marketing Expectations
Gain insights into how marketing leaders navigate and define expectations within the context of organizational goals.
In the Leadership Session on 'Managing Marketing Expectations,' industry leaders will share their strategies for defining and navigating the expectations placed on them in the pursuit of organizational goals.
Join Akshay Kapoor, Chief Marketing Officer at DLF; Ipshita Chowdhury, Chief Marketing Officer at Valvoline; Prerna Tiku, Chief Marketing Officer at MTR Foods; Tathagat Jena, Head of Marketing for India & APAC at HMD Global; and Pallavi Chopra, Chief Marketing Officer at Redbus, as they discuss their experiences and insights on managing marketing expectations.
Marketers' Roundtable: AI and Trust
Discover how marketers can utilize AI to foster brand loyalty and consumer trust.
In the Marketers' Roundtable on AI and Trust, industry experts will delve into the ways marketers can leverage artificial intelligence (AI) to build brand loyalty and establish trust with consumers.
Join Ruchika Gupta, Marketing Director at Beam Suntory India; Rahul Talwar, Chief Marketing Officer of Max Life Insurance; and Sushmita Nag, Chief Marketing Officer at Fenesta Building Systems, as they share their insights and discuss successful strategies for utilizing AI to foster trust and loyalty.
Leadership Session: Marketing Leadership of the Future
Explore the essential skills and practices that will define successful marketing leaders in the future.
In the Leadership Session on 'Marketing Leadership of the Future,' industry leaders will delve into the skills and practices that will be crucial for marketing leaders in the ever-evolving landscape.
Join Sanjay Chitkara, Senior Vice President - Sales & Marketing at LG India; Sai Narayan, CMO of PolicyBazaar; Gauri Malhotra, CMO of Bombay Shaving Company; and Sumeet Singh, Group CMO at InfoEdge India, as they share their insights and discuss the key attributes that will define successful marketing leaders in the future.
Spotlight Session: Balancing Innovation, Operation & Regulation in the Age of AI
Delve into the challenges and opportunities organizations face in the era of AI and how to strike a balance between innovation, operation, and regulation.
In the Spotlight Session on 'Balancing Innovation, Operation & Regulation in the Age of AI,' Vikas Gupta, the Group CEO of VLCC, will lead a discussion on the challenges and opportunities organizations encounter in the era of AI.
Discover how organizations can navigate the delicate balance between innovation, operational efficiency, and regulatory compliance in the rapidly evolving landscape of AI.
Leadership Session: The Shifting Mindset of the Always Online Consumer
Explore the influence of Gen Zers and Millennials on purchase decision-making and learn how marketers can engage with the always-online consumer demographic.
In the Leadership Session on 'The Shifting Mindset of the Always Online Consumer,' industry experts will delve into the impact of Gen Zers and Millennials on purchase decision-making.
Join Gaurav Sinha, Head of Marketing & PR at Audi India; Kunal Sharma, AVP of Marketing & Modern Trade Ecommerce at KRBL; Rajeev Jain, Senior Vice President of Corporate Marketing at Dharampal Satyapal (DS Group); and Devarshy R Ganguly, Head of Marketing at Magicbricks, as they discuss effective strategies for engaging with the always-online consumer demographic.
Marketing Leaders of the Future
Discover the skills and strategies that will define successful brand leadership in the coming years.
In the session on 'Marketing Leaders of the Future,' industry experts will share their insights on the skills and strategies that will shape successful brand leadership in the years to come.
Join Shivam Ranjan, Head of Marketing Asia Pacific at Motorola Mobility; Nitin Sethi, Joint President and Chief Digital Officer for Consumer Businesses at Adani Group; and Sumeet Pahwa, Head of Brand, Social & Media at Tata Tele Business Services, as they discuss the key attributes and strategies that will define marketing leaders of the future.